Hope
Gsk
In 2024 GSK and Hearst Spain trusted us again, giving us complete creative freedom, to put their message about gynecological and hematological cancer into images. This time, the piece talks about hope, so we decided to use pleasant, bright and optimistic situations, with delicate animations and sounds, to illustrate the most hopeful side of this disease.
Animation
Our task was to highlight the essence of GSK's mission: innovation as a means to enhance our understanding of the world, strategic decisions aimed at sustainable growth, the importance of empathetic brand building, and the continuous quest for improvement through data-driven optimization.
Hug
Rough & Clean-Up
Musica
Rough & Clean-Up
Script
Grupo Hearst
Offbeat Studio
DIRECTED & PRODUCED BY
Offbeat Studio
Executive producer
Pablo Crespo
Art.Direction & LLUSTRATION
Checunin
editing & Compositing
Pablo Crespo
ANIMATion
Goyo Moreno, Jakub Szczesniak,
Goga, Charlotte Judenne, Tomek Wyrabkiewicz
Facundo López
Music and sound design
Nil Ciuró
Voice over
Miriam Moukhles (Sono XL)
Client
Gsk
Hearst Spain
Other Projects
AWESOME MIX VOL 1
We've come this far..
Remote freelancer
Based in BCN, Spain