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Hued Innovation & Design

Hued

In 2024 GSK and Hearst Spain trusted us again, giving us complete creative freedom, to put their message about gynecological and hematological cancer into images. This time, the piece talks about hope, so we decided

Animation

Our task was to highlight the essence of GSK's mission: innovation as a means to enhance our understanding of the world, strategic decisions aimed at sustainable growth, the importance of empathetic brand building, and the continuous quest for improvement through data-driven optimization.

Rough & Clean-Up

Art. DIRECTion
Ibrahim Badri

Animation Direction
Goga

Storyboard
Hued, Goga

Script
Hued Innovation & Design

Design
Ibrahim Badri, Aya Baalbaki, Iman Idris

ANIMATion
Goga, Manuel Bello

2D ANIMATion
Goga, Charlotte Judenne

Music and sound design

Eugenio Fonseca - nitefactory.com

Remote freelancer

Based in BCN, Spain